Air Canada plans to launch its own loyalty program when its agreement with Aimia, Aeroplan’s parent company, expires in 2020.
The new program “will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” says Benjamin Smith, Air Canada’s president, passenger airlines.
The company’s contract with Aimia remains in effect until June 29, 2020. According to Air Canada, Aeroplan members can continue to earn and redeem miles in accordance with the Aeroplan program:
- Before the new Air Canada program launches in June 2020, members will be able to earn and redeem Aeroplan Miles for Aeroplan Rewards, including flights with Air Canada and our Star Alliance partners in accordance with the Aeroplan program.
- After June 2020, miles earned from Air Canada and Star Alliance flights will be credited to the new program, with customers able to redeem those miles for rewards including Air Canada and Star Alliance partner flights.
- Aeroplan miles earned up to June 2020 will stay in Aeroplan members’ accounts, and will continue to be subject to the conditions of their program.
- Air Canada intends to continue to offer Aimia redemption seats for Aeroplan members after June 2020, with pricing competitive with other third-party rewards programs.
- The airline’s most frequent flyers will continue to enjoy Air Canada Altitude status recognition and its associated range of travel privileges, based on their annual flight activities with Air Canada and the Star Alliance member airlines. All Million Mile program qualification activity and status will also be honoured in the new program.
- Air Canada intends to implement near-term improvements to Air Canada Altitude and other elements of the customer experience.
TD, which became the primary credit card issuer for Aeroplan in 2014, says “there will be no changes to the TD Aeroplan credit card program for its customers at this time.”
Air Canada created Aeroplan in 1984 and spun off a portion of the subsidiary in 2005. Two years later, Air Canada sold its remaining stake in Aeroplan.