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Compare Canadian insurance broker quotes

Everything you need to know about how insurance brokers and brokerages operate in Canada.

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Insurance broker basics

What is an insurance broker?

An insurance broker works at selling and negotiating life, home, car and various other insurance coverages on behalf of different insurance companies to the end consumer. They might work as an individual or part of a larger team of brokers at an insurance brokerage.

What is an insurance brokerage?

An insurance brokerage is a licensed team of insurance brokers providing independent, unbiased advice about life, home, and auto insurance from different insurance providers. Each insurance broker sells insurance from various providers on behalf of the brokerage.

What does an insurance broker do?

An insurance broker will sell different types of policies. They're responsible for promoting new products to new or current customers, finding the best insurance policy for their clients, and filling out all the necessary paperwork. They take the time to explain, in detail, each portion of the policy, they calculate payment plans and help you handle any insurance claims. 

An insurance broker can also help you navigate risks for your unique situation. In life insurance, they'll explore your medical background to decide which company serves you best.

A home & car insurance broker will work with you to understand how you plan on using the car to ensure you have proper coverage. Also, they'll review your home insurance options and what extra endorsements might be valuable to protect your home from potential risks. Finally, they'll explore options such as bundling discounts, alumni discounts and recommended add-ons for better protection. 

An insurance broker ensures your assets are protected based on your unique risk profile. They help you decide what you need and don't need, as they customize a plan that suits you. Whether that means paying extra to protect your classic car or not insuring your home for its full value to pay a lower premium. Below are some examples unique to what you might find with individual brokers.

How does an insurance broker make money?

An insurance broker earns a commission from the policies they sell that is paid out by the insurance company. An auto insurance broker commission will range from 10-12.5%. In contrast, a home insurance commission could be as high as 20-23%, according to the Globe & Mail.  An insurance broker also makes a base salary, which, according to Indeed, average salary is $53,788.

Types of insurance brokers in Canada

Car insurance broker


Home insurance broker


Life insurance broker


High-risk insurance broker


The difference between an insurance broker and an insurance agent

Both insurance brokers and insurance agents work with customers and insurers to sell products on behalf of the companies they represent. However, a broker works with multiple providers, while an agent represents one insurance company. An agent will be unable to help you compare the market, but will have in-depth knowledge and expertise about the products they sell. An insurance broker can provide independent advice and help you shop the market for the insurance policy that best suits your needs.

Insurance Broker Insurance Agent
Sells products from multiple insurance companies. Sells products from one insurance company (or a limited set of companies).
Can shop the market and move your policy to another provider to better suit your needs. Limited to the products and pricing of the insurance company they represent. 
Works on behalf of the client, helping match you with the best provider and coverage. Represents the insurance company and provides guidance on the products they offer.

Are you looking for the best home insurance rate?

In less than 5 minutes, you can compare multiple home insurance quotes from Canada's top providers for free. Comparing rates online could save you hundreds of dollars.

Questions to ask a car insurance broker

In private insurance provinces (Ontario, Alberta, Atlantic Canada) there are 4 mandatory coverages: Liability if you injure someone or damage their car, accident benefits if you're injured, uninsured auto for when an insured driver hits you, and DCPD which means you only ever deal with your insurance company. Unless you add collision and comprehensive, your policy doesn't protect your car

Frequently asked questions

How does a brokerage work?


Should you use an insurance broker?


Do I need an insurance broker?


Do you have to pay an insurance broker?


Is Ratehub.ca an insurance broker?


Who licenses insurance brokers in Canada?


Who licenses insurance brokers in Ontario?


Matt Hands, VP of Insurance

With 6+ years of experience at Ratehub.ca, Matt’s focus has been on growing its newest business unit, Insurance. He is a thought leader and a valuable resource to respected publications across Canada. read full bio

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About Ratehub.ca

At Ratehub.ca, we have empowered millions of Canadians to make smarter financial decisions. Founded in 2010, we are Canada’s leading one-stop shop for mortgage rates, credit cards, insurance, personal loans, chequing and savings accounts, GICs, and investments. We are known for delivering unbeatable savings, selection, and service. 

We believe financial products should be easy to understand and personalized to your needs. That’s why we provide tools and expert resources — from Canada’s most-used mortgage calculators to educational articles with real-world insights. We compare the best rates and products in real time from leading banks, lenders, and insurers, so you can shop for all your personal finance needs in one place. And when you're ready, our award-winning brokerage teams are here to help you every step of the way.

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Financial institutions pay us for connecting them with customers. This could be through advertisements, or when someone applies or is approved for a product. Not all products we list are tied to compensation for us though. Our industry leading education centre and affordability calculators are available 24/7, free of charge, and with no obligation to purchase. To learn more, visit our About us page.

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