Shoppers Optimum, PC Plus Programs to Merge

Craig Sebastiano
by Craig Sebastiano November 8, 2017 / No Comments

Loblaw Companies plans to merge the Shoppers Optimum and PC Plus loyalty programs into one.

As of Feb. 1, 2018, the new program will be called PC Optimum.

“Members of the Shoppers Optimum and PC Plus programs can continue to earn and redeem points as usual until the Feb. 1, 2018 launch of the new program, when the full value of their existing points will convert to PC Optimum points,” says a statement from the company.

PC Plus and Shoppers Optimum points will be converted at equal value when converted to PC Optimum points.

For PC Plus members, they’ll have the ability to redeem points faster. Under the current program, they can only make a redemption once they reach 20,000 points. The threshold will be lowered to 10,000 with the PC Optimum program.

And Shoppers Optimum members will earn 50% more points (15 points vs. the current 10 points) for almost every dollar spent at Shoppers Drug Mart.

The PC Optimum program will also have a single, simple redemption table. In other words, 10,000 points will equal $10 of value.

President’s Choice Financial Mastercard holders will earn up to 30 PC Optimum points for every dollar they spend at Loblaw’s retail network with an additional 15 points for every dollar spent on eligible purchases at Shoppers Drug Mart and Pharmaprix stores.

The merger of the two programs was expected after Loblaw completed its acquisition of Shoppers Drug Mart in 2014.

“In Quebec, due to the difference in laws applicable to loyalty programs, the Pharmaprix Optimum program will end on Jan. 31, 2018,” the company says. “Members of the Pharmaprix Optimum program will have until May 2, 2018 to convert their points at full value to PC Optimum points or redeem them online or in store.

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