Skip to main content
Ratehub logo
Ratehub logo

How to become a freelance writer in Canada

Protect your freelance writing practice with the proper coverage today – in just a few minutes, get an affordable business insurance quote from one of Canada's top providers.

start my quote

If you’ve got a knack for writing and you’re looking to make some extra money, freelance writing could be the perfect career for you. In this blog post, we'll discuss how to become a freelance writer in Canada. We'll cover topics like what skills you need to succeed, where to find work, and how to get started on your freelancing journey.

Do your research

When venturing into a freelance writing career, it's crucial to do your research beforehand. This means taking the time to understand the industry and its trends, as well as what potential clients are looking for. Doing so will help you identify your niche and develop a strong portfolio that showcases your skills and expertise.

It's also important to research rates for different types of writing projects, as this can vary widely across industries and regions. By doing your due diligence ahead of time, you'll be better equipped to negotiate fair compensation for your work and avoid being taken advantage of by unscrupulous clients. Ultimately, investing time in researching the freelance writing market can help set you up for success in this competitive field.

Find your niche

Finding your niche is a crucial step when starting a freelance writing business. This means identifying the specific area of writing that you're most passionate about and have the most expertise in. By narrowing your focus, you can become an expert in your field and develop a reputation for quality work. This can help you attract higher-paying clients who are looking for specialized knowledge and skills.

Additionally, having a niche makes it easier to market yourself as a writer. You can tailor your website, portfolio, and marketing materials to appeal specifically to clients in your niche. Overall, finding your niche allows you to stand out in a crowded market, develop expertise and authority, and attract clients who value your unique skills and perspective.

Start small

When starting a freelance writing career, it's important to start small and focus on building a strong foundation. This means taking on smaller projects and clients initially, so you can gain experience, develop your skills, and build a portfolio of work. Starting small also allows you to establish good habits for managing your workload, communicating with clients, and meeting deadlines.

As you gain more experience and confidence, you can gradually take on larger projects and higher-paying clients. By starting small and building up gradually, you'll be better equipped to handle the demands of a freelance writing career over the long term.

Additionally, taking on too much too soon can lead to burnout or overwhelm, which can ultimately harm your reputation as a writer.

Build up a portfolio of freelance writing samples

Building a portfolio of freelance writing jobs is crucial when starting off on a freelance writing career. This is because potential clients want to see examples of your work and the quality of your writing before they hire you. Your portfolio should showcase a variety of writing styles, formats, and topics that demonstrate your range as a writer.

As you gain experience, it's important to always be updating and expanding your portfolio with new samples that reflect your growth and development as a writer. A strong portfolio can help you stand out in a competitive market, attract higher-paying clients, and establish yourself as an expert in your niche.

Additionally, having a portfolio that demonstrates your skills and expertise can give you the confidence to pitch new clients or apply for higher-paying gigs. Overall, building up a portfolio of freelance writing samples is an essential part of establishing yourself as a successful freelance writer.

Promote yourself online and offline

Promoting yourself is crucial when starting a career as a freelance writer. In order to build your client base and establish a reputation as a skilled writer, you need to put yourself out there and actively promote your services. This can include creating a website or blog that showcases your writing skills and expertise, networking with other writers and industry professionals, and using social media to connect with potential clients.

It's also important to create a strong personal brand that reflects your unique voice and style as a writer. By promoting yourself effectively, you can increase your visibility in the industry, attract new clients, and build relationships that can lead to long-term success as a freelance writer. Remember that self-promotion doesn't have to be pushy or aggressive — it's simply about showcasing your skills and letting people know what you have to offer as a writer.

Get affordable freelance business insurance today.

In just a few minutes, secure affordable coverage from one of Canada's leading business insurance providers.

Manage your time and workflow

As a freelance writer, time management is crucial to your success. Without a boss or supervisor to keep you accountable, it's easy to get distracted. To manage your time effectively, start with these helpful tips:

  • Set clear goals and deadlines for yourself
  • Use tools like calendars, project management software, and to-do lists to keep track of your tasks and stay organized
  • Prioritize your most important projects and tackle them first thing in the morning when you're fresh and focused
  • Take regular breaks throughout the day to avoid burnout and maintain your energy levels
  • Be realistic about how much work you can handle at any given time and don't overcommit yourself
  • By managing your time and workflow effectively, you'll be able to meet deadlines, produce high-quality work, and build a successful freelance writing career.

Cultivating positive client relationships

Building positive client relationships is key to success as a freelance writer. To start, always be professional and courteous in your interactions with clients. Be responsive and communicate clearly about project timelines, what’s expected, and any issues that arise. Set realistic expectations for what you can deliver and when, and make sure you meet or exceed those expectations consistently.

Take the time to get to know your clients' needs and preferences, and tailor your work accordingly. Offer suggestions for how you can add value to their projects and go above and beyond whenever possible. Finally, follow up after projects are completed to ensure your clients are satisfied with your work and address any concerns they may have. By cultivating positive client relationships based on trust, respect, and quality work, you'll build a strong reputation as a reliable freelance writer who delivers results.

Growing your career as a freelance writer

Growing your career as a freelance writer requires ongoing effort and dedication. One key strategy is to continually improve your skills by taking courses, attending workshops, and reading widely in your field. Set ambitious goals for yourself, such as writing for high-profile publications or landing bigger clients, and work steadily towards achieving them. Network with other writers, editors, and industry professionals to build relationships and learn about new opportunities.

Consider specializing in a particular niche or industry to differentiate yourself from other writers and become an expert in your field. Finally, take the time to market yourself effectively by building a strong online presence through social media, writing engaging blog posts, and showcasing your work on your website or portfolio. By staying focused on your goals, constantly improving your craft, and marketing yourself effectively, you'll be well-positioned to grow your career as a successful freelance writer.

APOLLO makes business insurance effortless for freelance writers. Buy online in minutes, and receive your policy and certificate of insurance in real time directly to your email. Visit to learn more and get insured today.

Also read: