Points Guru Chronicles: How the Scene Rewards Program Works

Craig Sebastiano
by Craig Sebastiano September 15, 2016 / No Comments

Signing up for Cineplex’s Scene rewards program is a must for any movie goer. The program is free to join, has great returns, and provides many opportunities for members to earn points. Here’s how you can earn points, and why all movie lovers should consider signing up for the Scotia Scene Visa.

About Cineplex

There are currently 163 Cineplex theatres with more than 1,600 screens across the country. It serves about 77 million guests annually through the following brands: Cineplex Cinemas, Cineplex Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas, and Scotiabank Theatres.

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How to earn Scene points

Earning Scene points starts with a membership card. With a Scene card, you earn points on all Cineplex purchases. If you frequently visit your local Cineplex theatre, you can accumulate points faster. Once you have 1,000 Scene points, you can redeem them for one free general admission movie at any Cineplex theatre.

If you don’t have a Scene card, you’ll get 250 bonus points the first time you use your card to earn or redeem points in the first 90 days after joining the program. At the theatre, you’ll earn 100 points each time you buy a general admission movie ticket, 150 points for each premium movie ticket (3D, UltraAVX, Imax, D-Box), and 200 points for every VIP ticket. For child movie tickets, you’ll earn 50 points for a general admission movie ticket and 75 points for a premium movie ticket. You can also earn 50 bonus points when you set up a Scenetourage (a group of three to 10 family members or friends that you see movies with).

Once you’re inside the theatre, you may have another opportunity to earn Scene points before the movie begins. Using a mobile device, you can compete against other people on the TimePlay app (available for iOS, Android, Windows, and BlackBerry). Everyone who plays receive Scene points, and the winners may also get bonus prizes such as food vouchers.

You no longer have to go to the theatre to earn points. You’ll earn 10 points per $1 spent on digital movie downloads at the Cineplex Store. You’ll also earn one Scene point for every $1 you spend at Sport Chek and one Scene point for every $3 spent at the following restaurants: Swiss Chalet, Harvey’s, Montana’s, Milestones, Bier Markt, East Side Mario’s, Kelsey’s, Fionn MacCool’s, D’Arcy McGee’s, Paddy Flaherty’s, and Tir nan Òg.

Earn more points with a Scotiabank Scene Visa or debit card

Scotiabank also gives you the chance to earn points on your everyday purchases, if you use one of its rewards credit cards, debit cards, or prepaid credit cards.

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Scotiabank Scene Visa

  • No annual fee
  • Earn 4,000 bonus points with your first $500 in everyday purchases in first 3 months
  • Earn 1 Scene point for ever $1 spent on the card
  • Earn 5 Scene points for every $1 spent at Cineplex theatres

With the Scotia Scene Visa, you earn one Scene point for every $1 spent on your credit card, no matter where you shop. That means you’ll get one free movie for every $1,000 you spend on your card. You’ll also earn five Scene points for every $1 spent at participating Cineplex theatres. The Scotia Scene Visa also comes with a sign-up bonus of 4,000 points (four free general admission movies) when you make $500 in purchases in the first three months. Best of all, there’s no annual fee.

Scene ScotiaCard debit card


With the Scene ScotiaCard Debit Card, you earn one Scene point for every $1 you spend at Cineplex locations and one Scene point for every $5 you spend everywhere else. You’ll earn one Scene point for every $1 spent at Cineplex and one Scene point for every $5 spent everywhere else.

For a limited time, if you open a Scene eligible bank account, you can earn 10 times the Scene points on every purchase until Dec. 31.

Scotia Scene Prepaid Visa card


There’s also a prepaid credit card is also available. The Scotia Scene Prepaid Visa offers the same earnings as the debit card, but is accessible to everyone who is either too young to establish credit history (under the legal age in your province) or who has bad credit. You’ll receive one Scene point for every $1 spent at Cineplex and one Scene point for every $5 spent everywhere else.

The value of your Scene points

You can redeem 1,000 Scene points for a free general admission movie ticket but you’ll need more points for premium movie tickets (3D, UltraAVX, Imax, D-Box, or VIP). Using Toronto movie ticket prices (including tax), here’s the value of your Scene points for each type of ticket:

Ticket type Price (including tax) Value of one Scene point
Tuesday general admission $7.99 $7.99/1,000 points = $0.008 per point
General admission $12.99 $12.99/1,000 points = $0.013 per point
3D/UltraAVX $15.99 $15.99/1,500 points = $0.0107 per point
Imax $18.99 $18.99/1,500 points = $0.0127 per point
VIP $19.99 $19.99/2,000 points = $0.010 per point
D-Box $20.50 $20.50/1,500 points = $0.0137 per point

Looking at the value of one Scene point, it’s easy to see that you’ll get a better value by redeeming your points for a D-Box, general admission, or Imax screening rather than a Tuesday general admission, UltraAVX, or VIP screening.

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