How life insurance works in Canada
Life insurance is important, but it’s not without its complexities. Explore the benefits of a life insurance policy, including how much coverage and which type of policy is right for you. Compare life insurance quotes with us today to find out just how affordable coverage can be.
let's get startedRecent life insurance quotes from the Canadian market
Check out these sample rates from across the Canadian market – last updated in October 2025. To see how much you could be paying for a policy tailored to your unique situation, take advantage of our free comparison tool today.
- $44/month
10-year term policy with $1,000,000 coverage
for a 37-year-old, non-smoking male
- $75/month
20-year term policy with $500,000 coverage
for a 48-year-old, non-smoking female
- $524/month
Whole life policy with $1,000,000 coverage
for a 30-year-old, non-smoking male
- $659/month
Universal life policy with $2,000,000 coverage
for a 25-year-old, non-smoking female
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What is life insurance in Canada, and how does it work?
Matt Hands, VP, Insurance
Life insurance provides a financial safety net for your loved ones. A life insurance policy is a contract between you and a life insurance company under which you agree to pay regular premiums in order to be eligible to receive a guaranteed tax-free payout, or a death benefit, for your beneficiaries in the event of your death.
Your premiums are calculated by taking into account several factors, including your age, sex, health condition, and lifestyle. The amount also changes depending on how much coverage you need and how much financial support you want to leave behind for your beneficiaries (this can be your family, friends, or anyone who relies on you financially). The death benefit provided can help your beneficiaries cover outstanding debts, funeral expenses, mortgage payments, education fees, and daily living costs, helping ease one area of stress during an incredibly difficult time.
There are many other types of life insurance available in Canada. Understanding how each one works can help you choose the best option for you and your family.
Who needs life insurance?
All Canadians will benefit from having a life insurance policy. This is especially true if you are a parent, homeowner, or someone with financial dependents. After all, if you don’t have life insurance, what will happen to your loved ones or your property when you die? If you pass away without a life insurance policy in place, anyone relying on your income will be left without a source of financial support or a way to cover the expenses that come alongside a death in the family.
That said, it’s a good idea for every age group to consider a policy. By purchasing life insurance when you’re young and healthy, you can often secure lower premiums and lock in affordable coverage before potential health issues arise that could make insurance more expensive. In fact, delaying the purchase of a policy can cost you more, as premiums increase about 8% per year you age. Even if you don’t have dependents, it’s worthwhile to have living benefits in place as financial backup if you get ill or injured and are unable to work.
Life insurance for Canadians, whether to leave a legacy, cover debts, funeral costs, or simply prepare for the unexpected, is a key consideration at any stage in life.
How to get the right amount of life insurance coverage
If you're looking at buying life insurance, there's a good chance you're feeling a little overwhelmed by the process, and all the choices available. The good news is that there are some solid 'rules of thumb' that should make securing the right amount of coverage a slightly easier process for you.
A rule of thumb: The DIME Method
The DIME method is a general guideline that helps estimate how much life insurance you need. It calculates the sum of your existing debts, income, mortgage payments, and education costs. It’s a good idea to have enough to cover the sum and more. However, it’s always best to do a total financial needs analysis to determine how much coverage is sufficient. Here are a few factors to ask yourself:
- What is remaining on your mortgage?
- What other loans and outstanding credit do you have?
- What expenses will have to be taken care of, like burial and uninsured medical costs?
- What percentage of your income will your beneficiaries need?
- For how many years will your survivors need financial support?
- Do you need to include specific funds, like an emergency fund, a child-care fund, or an education fund?
- What other assets—stocks, real estate, savings—do you have that could be deducted from the amount you need?
It’s also common for your life insurance needs to shift throughout your life, as you have children and expenses change. A financial needs analysis will keep you on track and should occur every few years to make sure your insurance matches your needs. So, don’t worry if your coverage needs change, you can always buy more coverage via a separate policy, or even potentially increase your coverage amount on your existing policy. Keep in mind, changes to your policy will impact your annual premiums (e.g. cost will rise) and your ability to increase coverage will depend on the type of policy you have, your insurer, your age and your current health status.
How to buy life insurance
You can buy life insurance in a few different ways:
- Digital platforms that you can use to compare quotes and purchase policies online (e.g. PolicyMe).
- Direct underwriters, who work for specific insurance companies (e.g. North Cover Insurance).
- Insurance agents, who are independent but only sell the products of one insurance company (e.g. SunLife Advisors).
- Insurance brokers, who sell the products of multiple insurance companies (e.g. Ratehub’s very own brokerage - Canwise Insurance Services).
The important part of purchasing life insurance is to do your research, compare the market and evaluate the cost of life insurance, which varies based on factors such as your age, health status, coverage amount and lifestyle. Since life insurance is such a complicated product, the best approach for buying a policy is to start by comparing life insurance quotes from a range of providers to help understand what the cost of a policy could be.
From there, it's best to speak with an expert who will work to craft a policy that best fits your needs. They will be able to answer all your questions and make the purchasing process a more pleasant experience - instilling you with more confidence in your decision to purchase a policy.
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How do I choose a life insurance beneficiary?
Your life insurance beneficiary is the person or people who will receive the payout from your policy. This is a policy you’ll be paying into for many years, so it’s important to choose the beneficiary wisely and make sure your policy is up-to-date.
Most people choose their spouse, children, or another close family member. You can also designate more than one beneficiary and decide how much of the benefit each should receive.
Keep in mind that life circumstances change, so it’s a good idea to review, update or change your beneficiaries over time, especially after major life events like marriage, divorce, or the birth of a child.
The most common types of life insurance in Canada
In Canada, life insurance is broadly divided into two main types: term life insurance and whole life insurance. Each policy type has its unique features, making them suited for different financial goals and timeframes.
Here’s a closer look at how each policy type works, along with some pros and cons to help you decide which option is best for you.
Why you should consider term life insurance
Term life insurance provides coverage for a specific period, or “term,” ranging anywhere from 5 to 100 years. You pay regular premiums throughout this term, and if you pass away during this period, your beneficiaries receive a pre-defined payout.
This type of insurance is often the most affordable option, especially for young people or those looking for temporary coverage during periods when expenses are high.
| Pros of term life insurance | Cons of term life insurance |
| It’s affordable: Term life insurance generally has lower premiums than permanent options, making it a popular choice for people on a budget. | It’s temporary: Once the term ends, so does your coverage unless you renew or convert it to a permanent policy. |
| It’s simple: Term life insurance policies are affordable with easy-to-understand terms. | It has no cash value: Unlike permanent life insurance, term life doesn’t accumulate any cash value you can borrow against or withdraw. |
| It’s flexible: With a term life insurance policy, you can select the term length that suits your needs, whether it’s 10, 20, or 50 years. | It gets more expensive as you age: Renewing a term life policy can become expensive as you age or if your health declines. |
Term life insurance is a good fit for those seeking affordable, temporary coverage. It offers peace of mind for a set time frame, ideal for anyone who needs coverage during specific life stages.
Why you should consider permanent life insurance
Permanent life insurance, as the name suggests, is designed to last for your entire life, as long as you continue to pay the premiums. It includes a “cash value” component, which grows over time and can help with savings or future investment opportunities.
Permanent life insurance policies are divided into two main types: whole life and universal life.
- Whole life insurance is a type of permanent life insurance that offers lifetime coverage with fixed premiums and a guaranteed cash value component that grows at a steady rate. Whole life insurance is generally predictable and stable, making it a good choice for those who want guaranteed coverage without surprises.
- Universal life insurance also provides lifetime coverage but offers more flexibility in terms of premium payments and death benefits. The cash value can often be invested, allowing for potential growth, although this can also mean fluctuations. Universal life is ideal for people who want flexibility and don’t mind a bit more complexity and risk.
| Pros of permanent life insurance | Cons of permanent life insurance |
| It lasts a lifetime: Permanent policies provide lifelong protection, which can be reassuring for those wanting coverage indefinitely. | It’s more expensive: Permanent life insurance generally costs more than term policies. |
| It builds cash value: These policies build cash value that can be accessed during your lifetime, making them part of many people’s investment strategies. | It’s more complex: Permanent policies, particularly universal life, come with more variables and can be harder to understand. |
| It has fixed premiums: Many permanent policies offer stable premiums, especially with whole life insurance. | There could be unanticipated fees: Managing cash value and other features can incur extra fees, which vary by provider. |
How to choose the right policy type
Life insurance in Canada offers a flexible way to protect your loved ones from the financial challenges they may face after you’re gone. From affordable term life coverage to permanent options like whole and universal life insurance, there are coverage options available to suit different needs and stages of life.
In fact, there are multiple forms of policies you can purchase, including pre-existing condition insurance, no medical insurance, or guaranteed life coverage. While certain people may need life insurance more urgently than others, every age group should consider it as a way to protect future interests.
Whatever policy type you choose, life insurance is ultimately about peace of mind and helping your loved ones continue on financially, even when you’re no longer there to support them.
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Frequently asked questions about life insurance
What is the purpose of life insurance?
The purpose of life insurance is to protect your loved ones from financial despair should you pass away. Think about your significant other, your children, or your parents and ask yourself how they will cover the cost of living when your income stops coming in. Life insurance coverage helps put your mind at ease knowing that your dependents will be cared for after your death. Some life insurance policies also offer living benefits, such as disability insurance, and a cash value reserve, which you can access during your lifetime.
What is the best age to get life insurance?
The best age to get life insurance is when you're young and healthy because this is when it will be at its cheapest. In fact, life insurance increases by about 8% each year you age. However, you don't really need to get life insurance until you have people who depend on you financially. Often, this can begin when you get married, buy a house, and have children. For more information, read our article “Do you need life insurance under 35?”
What factors influence life insurance premiums?
Factors that influence life insurance premiums include your age, sex, health condition, coverage amount, family history and pre-existing illnesses (if any). Insurance companies will ask you questions about these factors to determine your premium. Some factors insurers cannot take into account include illnesses that develop or are discovered after your policy takes effect.
Can you be denied life insurance coverage?
Yes, you can be denied life insurance if you have a chronic or terminal illness, such as diabetes or cancer, if you have a mental illness, including severe depression and addiction, if you’re older than the maximum enrolment age or if you participate in dangerous activities like hang gliding.
If you’re turned down for term or permanent life insurance, you could still qualify for no medical life insurance. Be sure to know your policy inside and out, and ask your broker lots of questions. Insurance companies could also refuse to pay the death benefit in certain circumstances for a number of reasons, including non-payment of premiums or providing inaccurate information on your application.
Is workplace life insurance enough coverage?
Many Canadians have workplace life insurance, also known as group benefits, but this type of coverage is often not enough and comes with limits. For example, you will only be insured as long as you’re employed with the company. If you retire or leave your role, your insurance will likely stop. Additionally, most employer life insurance plans only cover one year’s salary, which is often not enough for most Canadians. Some plans allow you to add on more coverage via a supplemental life insurance agreement, but this could be more expensive than simply having your own policy. As a result, it’s best to fill the coverage gaps with your own individual life insurance policy that is tailored to your unique needs.
What is guaranteed life insurance?
Guaranteed life insurance provides lifelong coverage that you're guaranteed to be accepted for. Unlike traditional life insurance policies, there's no medical exam, meaning there's no risk of being denied. Since insurers take on more risk, death payouts are limited (typically no more than $50,000), and the premiums are higher for this type of policy. Guaranteed life insurance is beneficial if you’ve been denied coverage for other life insurance plans.
What are the best life insurance companies in Canada?
Although popular life insurance companies in Canada include Sun Life, Manulife, and Great West Life, the best company for you will differ according to your own needs. Each provider will offer you a different rate based on your unique situation, so be sure to compare life insurance quotes with Ratehub.ca to select the right company with the best package and price possible.