Life insurance

Life insurance is a valuable tool to ensure your loved ones are financially cared for after you die. It can also be used as a savvy financial strategy for building and transferring wealth while you’re living.

While holding your sleeping baby in the delivery room, you marvel at their newfound life, and think about the world that awaits them. It’s a precious moment, one you’ve spent months preparing. An entire life is now dependent on you, one who will be affected by your every decision.

The insurance industry is constantly evolving, and 2026 is predicted to bring changes. From new auto reform in Ontario to the continuous challenges …

Welcoming a new baby changes everything, including your work schedule, social circle, and your budget.

Life is full of uncertainties, but there’s one thing we know for sure: no one lives forever. That’s where life insurance comes in.

A new life insurance study from BlueCross reveals that while Canadians recognize the value of life insurance, many delay buying coverage because of perceived cost and a lack of understanding.