Mortgage Brokerage Website Comparison: Dominion Lending vs Centum Mortgage

Alyssa Furtado
by Alyssa Furtado November 2, 2011 / No Comments

Here at Ratehub, we love comparing things. We have a thing for competition, especially when it’s competitive Canadian mortgage rates. This time, we’ll examine the main websites for some of Canada’s top mortgage brokerages to determine how functional and effective they are.

Let’s take a look at two major mortgage brokerage firms in Canada. Dominion Lending Centres (DLC) was founded in 2006, but the firm has already grown to over 2,000 members. DLC has won many awards from the CMP Canadian Mortgage Awards over the past few years including Mortgage Brokerage of the Year.

Centum Financial Group has been around since 2002 and has expanded their reach all over Canada. Centum has helped tens of thousands of mortgage consumers obtain financing, numbering in the billions of dollars.

SCREENSHOTS

Dominion Lending Centre Mortgage Rates

TOPIC

DOMINION LENDING CENTRES

CENTUM FINANCIAL GROUP

Mortgage Rate Accessibility

Satisfactory

Good

Noise/Clutter

Good

Great

Ease of Navigation

Good

Great

Mortgage Information

Great

Satisfactory

Mortgage Calculator(s)

Good

Good

OVERVIEW

Centum One has their rates posted right on the homepage which is ideal since most of their traffic is probably coming from rate shoppers. The only problem we had was that only displayed the 3-year and 5-year fixed rate, as well as the 5-year variable rate.

Dominion Lending’s homepage greets you with a nice video from Don Cherry who endorses them. We feel adding a video with a message on the homepage is a great way to add a personal touch, especially since a large portion of the mortgage brokers’ business comes from referrals.

MORTGAGE RATES

Let’s take a look at how their mortgage rates compare:

 Brokerage

5-yr Fixed

5-year variable

Centum Mortgage Rates

3.44%

2.90%

Dominion Lending Mortgage Rates

3.49%

3.00%

Rates taken November 2, 2011

CONCLUSION

Both sites are very functional, including each having various mortgage-related calculators. Also, we find both sites quite welcoming, especially for first-time home buyers since they each provide very convincing reasons to opt for mortgage advice and financing through their site. If we had to pick, we think Centum Financial Groups’ super-clean webpage is just slighty better than The Dominion Lending Centres’, although you can never go wrong with Don Cherry