Make sure to leave enough space for the logo to “breathe.” The proper padding is at least the width of one full sized picturemark on the left and right (not counting the TM) and half a picture mark on the top and bottom.
Never apply effects such as dropshadow, etc
Never use wordmark in a colour
Never squish or stretch the logo in any way
Never use the logo on a busy background
Never use the logo on top of a busy image
Never use the wordmark in outline