WestJet shuts down Swoop and Sunwing: What does this mean for consumer choice?
The cost of air travel in Canada has always been irksomely high, and experts are concerned that things are about to get much worse as two Canadian airlines are slated to be shut down.
WestJet to shut down to airlines
Canada’s second-largest airline, WestJet, has confirmed plans to shut down two of its subsidiaries and merge their operations under the WestJet banner.
Earlier this month, WestJet announced it will shut down its “ultra low-cost” brand, Swoop, with operations ending in October. The change is part of the airline’s new collective bargaining agreement with its pilots, and is ostensibly intended to assuage concerns over pay, hours and job security for those who had been working for the Swoop brand.
Days later, news leaked that WestJet would also shut down its recent acquisition, Sunwing Airlines. Sunwing’s planes will gradually change over to WestJet over a longer transition period which is expected to take a couple of years.
When all is said and done, 34 aircraft will be repainted with the WestJet livery, 34 domestic routes will be integrated with WestJet’s schedule, and service to 26 international destinations will be affected.
How does this impact travel costs for consumers?
With less competition in the market, there is a likelihood that flight prices will increase – although perhaps not as much as they would have if WestJet had continued to operate Swoop and Sunwing as separate airlines.
Ordinarily, less competition means higher prices and worse service. But WestJet already owned both Swoop and Sunwing and was in full control of their schedules and service. Shutting down the Swoop and Sunwing brands is unlikely to push prices higher than they were already going to go, and the cost savings for WestJet might even put it in a better position to compete with other major carriers.
WestJet’s CEO has said that the mergers will also lead to a better experience for travellers. Whereas Swoop and Sunwing have relatively few planes, WestJet can draw on its larger fleet to alleviate delays and prevent cancellations, a problem for which Swoop is particularly notorious.
The benefit of Swoop, in particular, is that its business model involved ultra-low base fares paired with fees for things like carry-on baggage. Without the option of trading comfort and reliability for lower prices, the most budget-conscious travellers will find themselves paying more for flights.
Airline taxes and fees are on the rise
Another issue standing in the way of more affordable travel is the federal government’s plan to increase one of its flight taxes by 33%.
The Air Travellers Security Charge, or ATSC, is set to rise by 33% in May 2024. The increase will amount to $2.46 per flight within Canada, $4.18 per flight to and from the United States, and $8.51 per flight to and from international destinations. A family of four travelling internationally will pay an additional $34.04 for airfare when the increase takes effect.
Airport fees are also going up across the country. Passengers departing from Toronto Pearson Airport started paying $5 more per flight on January 1st, and travellers leaving Regina will see an extra $10 added to their ticket. As airports continue to struggle with post-pandemic debt and rising costs, look for even more increases to come.
How can consumers make travel more affordable?
While the price of travel is unlikely to come down anytime soon, you can save money on your next trip by taking advantage of one of the many travel loyalty and rewards programs available to Canadians.
Use a travel credit card with perks to save on flights, hotels, checked baggage and insurance
Choosing a travel credit card with significant perks can greatly enhance your travel experience while making it more affordable. These cards offer a wide range of advantages that make them an ideal travel companion.
For instance, certain cards, like the Marriott Bonvoy by American Express, provide free nights at hotels, allowing you to enjoy luxurious accommodations without the hefty price tag. Lounge access is another valuable perk, offering a peaceful oasis amidst the chaos of travel. Additionally, some credit cards offer companion passes or buddy passes, allowing you to bring a second passenger at a cost typically ranging from $0 and $99. However, it's important to note that these often come with high spending requirements from the previous year.
Best for Hotel stays
based on spending $2,200/mo after $120 annual fee
- Earn rewards
2pts – 5pts / dollar earn rate
- Welcome bonus
80,000 bonus points (a $936 value)
- Annual fee
$120
Perks
- Travel to new heights with the Marriott Bonvoy® American Express®* Card
- Earn up to 80,000 Points:
- New Marriott Bonvoy® American Express®* Cardmembers, earn 65,000 Welcome Bonus points after you spend $3,000 on your Card in your first 3 months of Cardmembership
- Plus, earn an additional 3 points for a total of 5 points on every $1 spent on eligible travel and gas purchases in your first 6 months (up to 15,000 points)
- Offer ends May 6, 2024
- Earn 5 points for every dollar in eligible Card purchases at hotels participating in Marriott Bonvoy®
- Earn 2 points for every $1 in all other Card purchases
- Receive an Annual Free Night Award for up to 35,000 points at eligible hotels and resorts worldwide every year after your first anniversary
- No annual fee on Additional Cards
- Redeem points for free nights with no blackout dates at over 7,000 of the world’s most desired hotels
- Automatic Marriott Bonvoy Silver Elite status membership
- Receive 15 Elite Night Credits each calendar year with your Marriott Bonvoy® American Express®* Card. These can be used towards attaining the next level of Elite status in the Marriott Bonvoy program
- Enjoy an automatic upgrade to Marriott Bonvoy Gold Elite status when you reach $30,000 in purchases on the Card each year or when you combine 10 qualifying paid nights within one calendar year with the 15 Elite Night Credits from your card
- American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details and current product information click the Apply now link. Conditions apply
Ratehub’s take
The Marriott Bonvoy American Express Card is tailor-made for hotel rewards, making it an excellent choice for frequent travellers who want to stay in style. It’s one of the best travel credit cards in Canada.
Pros
- Extensive hotel network: Access more than 7,000 hotels worldwide under the Marriott Bonvoy loyalty program
- Annual free night: Enjoy an annual free night’s accommodation at any Marriott Bonvoy hotel
- Silver Elite status: Receive complimentary Marriott Bonvoy Silver Elite status, which can get you exclusive discounted rates and higher points earn rates
- Points earning: Earn five Bonvoy points for every $1 spent on eligible card purchases at hotels participating in the Marriott Bonvoy® program, and two Bonvoy points per dollar on all other card purchases
- Versatile redemption: Redeem points for free nights at more than two dozen hotel brands, including Marriott, Starwood Hotels and Resorts, W Hotels, St. Regis, Ritz Carlton, Sheraton and Delta
Cons
- Travel insurance limitations: The card does not include travel emergency medical insurance within its insurance package
- Points worth less for flights: While you can transfer your Marriott Bonvoy points to other flight reward programs, they are worth less at a ratio of 3 points = $1
Eligibility requirements
Minimum credit score: 725
Minimum income: N/A
Interest rates
Purchase interest: 20.99%
Cash advance: 21.99%
Balance transfer: N/A
In addition, travel credit cards can save you money on flights, checked baggage, and insurance. Take, for example, the National Bank World Elite Mastercard. This card can help you save big on travel with its generous rewards program that pays up to 5 points per dollar spent and includes up to $800 in welcome and anniversary bonuses. It includes great travel insurance coverage like emergency medical and trip interruption coverage. And to sweeten the deal just a little bit more, it also comes with unlimited access to the National Bank Lounge at Montréal-Trudeau Airport and a $150 annual stipend for travel expenses like checked bags and airport parking.
based on spending $2,200/mo after $150 annual fee
- Earn rewards
1pt – 5pts / dollar earn rate
- Annual fee
$150
Perks
- Earn up to 5 points per dollar in eligible grocery and restaurant purchases*
- 2 points per dollar in eligible gas and electric vehicle charging purchases, recurring bill payments and À la carte travel (TM) purchases*
- 1 point per 1 dollar in other purchases
- Up to $150 each year in refund for travel expenses on airport parking fees, seat selection fees, baggage fees, airline ticket upgrades and access to airport lounges worldwide
- Free and unlimited access along with one (1) guest per cardholder to the National Bank Lounge at Montréal-Trudeau airport.
- Reassuring protection. Travel with peace of mind thanks to our comprehensive insurance coverage up to 60 days
- Out-of-province-of-residence medical/hospital insurance
- Departure flight delay insurance
- Baggage insurance in case of delay
- Baggages insurance in case of theft or loss
- Vehicle rental insurance
- Mobile devices insurance against theft or damages for a period of up to 2 years
- Medical, general and legal assistance
- Purchase protection in case of theft or damage*
- Extended Warranty*
- With the À la carte Rewards Plan® (the “À la carte Plan”), you earn points for every dollar on eligible purchases. These points may be exchanged for rewards such as merchandise, a travel package, a gift card, a travel discount, a donation, a financial product, repayment with rewards points or any other reward offered under the À la carte Plan
Features
Ratehub’s take
The National Bank World Elite Mastercard offers fantastic travel insurance coverage and features for seniors, making it a strong contender among travel credit cards. The trip insurance offers will save you money on your next vacation, plus, the strong points earnings you’ll get from the card could help you cover part or all of the cost of your next trip.
Pros
- Extensive travel insurance: Strong travel insurance, including extended emergency medical insurance coverage for seniors that will cover you for 15 days of travel plus trip cancellation or disruption and flight delay insurance, and more
- Travel expense refunds: Receive up to $150 each year in refunds for airport parking, seat selection, check-in fees, airline ticket upgrades and access to airport lounges worldwide
- Flexible redemption options: Combined with high, unlimited earn rates on essentials like groceries, gas and dining, this card also provides flexible redemption options on everything from travel through their A La Carte portal or redeeming for travel booked through any provider
Cons
- Annual fee: The $150 annual fee is slightly higher than average for this type of card
- Lounge access limitations: The complimentary lounge access only applies to Montreal airport
- Income requirement: The annual income requirement of $80,000 may be a barrier for some users
- Points values are fixed: Point values remain the same regardless of your destination, so it may take longer to accumulate points for longer flights. Plus, your points are worth less for anything other than booking travel through the A La Carte platform
Eligibility requirements
Minimum credit score: 760
Minimum income: $80,000/yr
Interest rates
Purchase interest: 20.99%
Cash advance: 22.49%
Balance transfer: 22.49%
Consider using alternative budget airlines
Swoop may be winding down, but a few other discount airlines remain in Canadian skies. Flair and Lynx are two such “ultra low-cost carriers” that sell cheap airfare but charge fees for optional privileges like carry-on baggage and seat selection.
The bottom line
The cost of travel is going up in Canada, and the merger of Swoop and Sunwing with WestJet are unlikely to help the situation. To get the best deals on travel, take advantage of loyalty and rewards programs that can save you money and make your next trip more comfortable.
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