Different life insurance companies and products may be available based on the city you live in. Knowing which companies and products are available in your city is an important first step to helping you compare life insurance rates.

While the exact amount of life insurance you need depends on your unique financial picture, approximately 10-20x your income is a good rule of thumb when determining life insurance coverage needs.

If you’re considered a non-smoker, most life insurance companies will offer you favourable rates due to the decreased risk of health-related issues to smoking.

This is for a life insurance policy for two people – typically spouses or domestic partners – but it only pays out a benefit when one of them dies.